As we warned at the time , was only a matter of time to verify that Miguelito del Castillo had been anchored at Channel 11 with the sole purpose of benefiting financially with the help of his dad, the Premier Jorge del Castillo.
only had to wait for the self-styled "jotita on TV" begins to operate. And so, thanks to the ever diligent blogger Joseph Godoy, get proof of a scandalous increase in spending on government advertising for the company Red Bicolor SAA Communications, which handles the son of the Prime Minister.
For now, the opposition has decided to quote the Premier the House of Congress to explain this contract. The issue now is that the presentation of the Premier does not become a salute to the flag. Too much hanging clothes and also the case merits the formation of a commission of inquiry and, make no mistake-the intervention of Attorney General.
And in this case, the APRA government has violated the Advertising Law Regulating the State. And this scandal not only undertakes to Jorge del Castillo, but also the Interior Minister Luis Alva Castro.
For Nuggets readers understand what we are speaking, it is necessary to explain that state investment in advertising is regulated by Law No. 28874 which was passed by Congress and signed by President Alejandro Toledo. This standard was also endorsed by President Garcia and the Castle premierJorge own as you can see here . 
This rule, known as the Law that regulates Advertising State, in its article 3 states: "Under the Statement's liability for the authorization for conducting government advertising should meet the following requirements" a) plan or strategy in line with the functions and powers of the institutions or agencies, the same shall conform to the objectives and priorities established in the sectoral programs.
b) Description and justification of the institutional and commercial campaigns intended to be carried out.
c) Proposal and technical rationale for the selection of media according to the target audience and purpose you want to achieve, coverage, duration of the campaign, balanced information and their impact. must sustain technically why a particular institution or agency selected preferentially certain media, not to give rise to situations that unjustifiably privilege certain media companies.
d) Proposed budget to carry out the activities contained in the campaigns.
c point is key to the distribution of the advertising pie. This requirement was imposed precisely to avoid negotiated, favoring or the use of advertising Junior State purposes as in the decade of fujimorato.
The spirit of this rule is to avoid just "give rise to situations that favor unjustifiably certain media companies." He says literally. therefore requires a "lift-or technical justification." In other words, requires that the sharing of the cake is based on a measurement study (raiting) viewership, audience or readership, from a reliable company and independent.
In Peru, there are two companies that specialize in audience measurement: Ibope or Media Check. They are the only measure's TGRP de los canales de TV (Puntos acumulados de rating del grupo objetivo obtenidos considerando sólo consumidores viendo el comercial de televisión de una marca dada).
El asunto concreto es que RBC no trabaja con ninguna de estas empresas. El Canal 11 dejó de pagar por esta mediciones porque simplementes salían muy mal parados. Son los últimos. Además, a diferencia de todos los demás canales, hay un factor que siempre jugó en su contra: La cobertura de RBC es limitadísima: ¡Llega sólo a Lima! No se ve ni en los distritos alejados como Carabayllo, Ancón o Ventanilla. De allí, que en el 2005 sólo recibieron sin chistar del Estado sólo 5,652 soles y 6,394 en 2006. Of all the advertising pie that is what they deserved according to law.
Miguelito Del Castillo confessed to Utero TV technical justification for the current government has increased his daddy almost six thousand percent ad spending on Channel 11 is based on studies by Imasen and IMA! Two specialized polling and public opinion polls that TGRP's know little or nothing. Furthermore, no such studies are known officially. In the IMA website does not show any audience measurement survey.
It's funny, but the CEO of RBC, Luis Alfonso Morey, in a letter to Peru 21 brandished a different argument, which sounds nice but not legal aid. Morey said that S/.283, 967 that receive RBC state advertising this year is that programming is providing "no trash and quality," making it "attractive to the state and private enterprise." But what is the technical support required by law to justify the increase of more than 5 000 percent? RBC repower "its signal now reaches Carabayllo and Puente Piedra, at least? No. Do you have to heat your antenna Hildebrandt cold? No. Are the legs of Lucecita justify this significant increase in government advertising? No (well in spite of ourselves)
There is no technical justification for the blunder committed by APRA Minister Luis Alva Castro, who incidentally also should be investigated for being directly responsible for this irregularity. Recall that the S/.283, 967 this year will RBC, most of this amount (249.000 soles) from the Ministry of Interior.
Consider this comparative table prepared by Nuggets on the basis of two ministerial decisions signed by Luis Alva Castro, adopting the respective plans advertising strategies. SR No. 0576-2007-IN ( whose text can be read here ) and RS No. 096-2008-IN/PNP (you can read it here) 
to read comfortably, we recommend clicking on the image. - first obvious question that the cabinet minister more ad spending nearly doubled in one year and ordered to tacho the mentioned austerity promoted by their leader. If in 2007 spent 3 million 530 thousand for 2008 BUDGET approved a 6 million 840 thousand soles.
- Second, this increase should be reflected in the distribution of the advertising pie in 2007 but Don Lucho Alva got smuggled into RBC and The Men, the newspaper owned chicha Wolfenson selling less than 10 000 copies daily (the lowest readership of newspapers chicha). These two media had zero investment in 2007.
- In this year also included to Channel 13, which will 146 000 941 soles, much less than S/.283, 967 that receive the channel of the son of the Premier, although we do have hundreds of repeaters at national. RBC is not seen in other provinces and Channel 13.
- In the case of RBC could be justified in any case, an advertising investment of 12 thousand soles, with reference to the 2006 that was 6.394 soles. As for Montesinos Men do not justify any investment. Nor is it justified that has tripled Investment in People magazine, whose current issue is just as limited as in the days when it was funded by Montesinos.
- is striking, however, that Alva Castro has reduced its ad spending ministry in three of the largest daily readership. Let's see: In 2007 the Trome received S /. 177,400.00 and this year only S/.148, 352.43. Just as happened in Peru 21 S /. 185,600.00 to S /. 95,786,90. These two newspapers outsell Reason and E together, but as you can see from the chart, they themselves were benefiting from a substantial increase. Coincidentally the editorial line of these last two pro-government newspapers is. In these cases also applied the law governing the procurement of government advertising. A congressional
should remind you that the law provides penalties for government officials who commit such violations and crimes.
"Government officials, regional and local levels that violate or contravene the obligations and duties under this Act shall be liable for the actions and sanctions to recommend the bodies of the National Control System, including the provisions concerning the Public Career of General Administrative Procedure and others that may be relevant. " CONFESSIONS PART In Uterus interviews on TV, Miguelito Del Castillo said his father and he took part in negotiations with the MININT. RBC says participated in a tender. Also states that "have their own measurement system tuning" so expect to have "a similar pattern of El Comercio, Peru's Channel 2 or 21." In this last paper accuses him of being "one of the big beneficiaries of state advertising," which is not true as I advised above.
The son of the Premier would have us believe that now is a "channel of opinion" and that it ceased to be a "music channel" so outrageous that justifies increase. It's amazing his naivete or "jotita" We believe stupid. Should remind you that last year criticized her only news program "opinion" (led by Juan Carlos Tafur). Moreover, the fact that his wife has a journalistic space in RBC does not automatically make a "channel of opinion." You should not dismiss their status as "music channel" if all we know Lucesita musicals is the only program with an acceptable rating.
Another point that seems relevant is the confirmation that Miguelito del Castillo makes regarding the purchase of shares of RBC. While the denies buying 40% of actions, Belmont reveals that he offered to sell "much more" than 40%. "We are with an option to purchase a package of actions, which will be realized to the extent that they meet the goals of management. Would be a nice investment. There is 40%, but much more." Lighter or water. So the
jotita 31, no known occupation and only a department in Barranco as property, is "tempted" by Belmont to buy him a majority stake of its channel!.
What outcome "existed management" offered the son of the Premier as to be convinced to give Belmont managing your channel? What's the deal? "He promised to pay state advertising Belmont handles her daddy and advertising spending that could capture the miners started by the lobbies of his daddy, the premier? Because
Miguelito del Castillo said in that same interview that his dad Jorge del Castillo has no money to buy a channel. "It's an austere person who worked all their lives to provide education. We have no luxuries," he said. Miguelito
Although care has been taken to clarify that "only a financial adviser" at another time of the conversation with Marco Sifuentes RBC admits that making "business decisions." This and other confessions must be taken into consideration when future judicial inquiry.
see, the "windfall" that sought to make the TV jotita of the Premier and his daddy has been crumbling. Not just because of gaffes but because APRA still believe they can do their business with impunity and in his previous administration 85-90. RECOMMEND **********
read what Cesar Hildebrandt wrote about this scandal . By the way, in an interview with UteroTv, Miguelito Del Castillo proves once again how misplaced it is. Referring to the refusal of CH to accept his proposal to leave the driving and working in RBC behind the racks, the son of the Premier says: "Some people have to understand he can not play games until you have one hundred years. I loved him as coach." Everything indicates that the power of her dad spoiled his brain.
Miguel del Castillo
state advertising + + Alan García + + jorge delCastillo RBC + channel 11 pepitaspuntocom
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